Thanks for taking the time to answer my questions. Please tell us, what is Radware all about and what do you do?
Carl Herberger: Radware is a global leader of application delivery and application security solutions for virtual and cloud data centers. Our U.S. Headquarters are located in Mahwah, New Jersey with our international headquarters in Tel Aviv, Israel, Since 1997, we have been pioneering leading edge technologies focused on accelerating, efficiently-delivering and securing our customers key business applications. We're a leading provider of application delivery and information security technology solutions focused on carrier, cloud, hosting, virtual and classic data centers.
What are you launching at RSA?
Herberger: At RSA, we'll be focusing on our Attack Mitigation Network which is known as "AMN." AMN expands cyber attack detection coverage across all enterprise resources and automates the mitigation by selecting the most effective tools and locations - in the data center, at the perimeter or in the cloud to block the attacks. This is a revolutionary attack protection solution that combines existing and emerging detection technologies such as traditional anomaly detection tools and future attack detection technologies such as SDN based security applications into a centralized monitoring and control system that works in sync for increased visibility and security across the Enterprise.
Who is your target audience and how do you intend to reach them? What is the biggest challenge you face right now in telling your story and winning over new clients?
Herberger: For this particular offering, we are targeting Enterprise as they are constantly faced with complex attack campaigns such as multi-vector attacks and challenges such as the need to protect their applications in the cloud and private data centers.
I'd be curious to hear any general thoughts you have on market trends...
Herberger: 2013 was a ruthless year and one in which numerous lessons were learned. We've learned many things - - but four attacks in 2013 distinguished themselves which was The Columbian Independence Day Attack in July 2013, which was the most successful single day cyber attack against a government. This attack included both Web & Network vectors including brute force attacks, injection attacks as well as HTTP Flood attacks. Operation Ababil was another notable attack against U.S. commercial banks and was the longest cyber attack in the history of attacks.
The attack campaign started on September 18th and lasted throughout all of 2013. It had a total of four different attack phases and numerous ‘waves' within each phase. This attack has been one of the most successful ever perpetrated. Spamhaus was also a notable event as it is considered the world's largest volumetric internet attack. It started as a 10-8080Gbps attack, which grew to 100Gbps over a few days and peaked at 309Gbps during a nine-day attack.
What is the viral aspect of your product?
Herberger: As a result of the long-term effectiveness and completeness of the Radware Attack Mitigation System, much has been published via social media videos, examples of attacks being mitigated in the wild, and demonstrations of unique capabilities, which has afforded us a bit of a strong following within our user community.
What's the business model? How will you make money?
Herberger: Radware develops leading-edge solutions to today's business problems associated with information security attacks and application performance problems. Most of our technology is patented and unique to Radware. We fancy ourselves an engineering company who takes technology business issues seriously. In as such we deliver to market software and hardware, which is handsomely rewarded in both market share and price points.
Who are your competitors?
Herberger: As with many companies in our space, we believe we bring quite unique capabilities to the market and no one really provides the breadth and depth of solutions to market we do. Having said that, within certain solutions we do have competitors, which are generally accepted as F5 Networks and Arbor Networks among others.
How do you differentiate from your competitors?
Herberger: Generally speaking, our solutions provide for uniqueness in either quality of coverage or features, which is highly desirable to our customers. Also, we compete based upon our corporate culture of customer responsiveness, innovativeness and high-touch sales teams.
How does your technology differentiate from the competition and can you elaborate on the different technology deployed?
Herberger: Regarding our security solutions, we provide integrated application and network security and security tool management for a best of breed, multi-layered security architecture. Our Attack Mitigation Systems (AMS) is the industry's first fully integrated IT security solution that protects application infrastructure in real time against network and application downtime, application vulnerability exploitation, malware spread, information theft, Web services attacks and Web defacement.