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Sales and Marketing Tools 

Our three-part approach to sales and marketing provides our resellers with everything they need to develop product expertise, drive in leads and close business. Locate product information, marketing program details and channel communications – all in one place.

Product Information

   

Marketing Programs

   

Communications

There is a wealth of sales materials available for resellers to help you understand, discuss and demonstrate Radware products. We have creative guides, certifications and case studies, all available to help you educate your prospects and uncover their business needs.

  • Product brochures and datasheets
  • Detailed white papers
  • Sales presentations
  • Solution and application guides
  • Case studies
  • Third-party certifications
  • User guides
  • Technical solution guides
  • Competitive analysis and comparison
  • Demonstration and evaluation equipment
   

We want to help you build your business, enhance your client relationships and increase your sales funnel. To help you successfully market Radware’s products and services to new prospects and existing clients, Radware has created turnkey lead generation programs and special pricing programs.

Lead Generation Programs


If you are looking to drive new leads for your sales organization, let us assist you in implementing an effective webinar, seminar, lunch-and-learn, breakfast meeting or other event.

Developing and implementing a successful marketing event can be very time-consuming. We save you time and money through our ready-to-run, integrated marketing programs. They include everything needed to organize, manage and deliver an exciting and profitable marketing event including expert content, marketing materials, instructions and online registration.

Easy to use, the programs are fully personalized, can be customized to your business needs and include the following:

Event management tools
  • Detailed instructions and pre-event checklist to help manage your program start to finish, ensuring an effective, trouble-free event
  • Complete registrant and attendee lists so you can follow up on leads

Fully designed, personalized direct marketing communications (email or mail)
  • Invitation and reminder messages to prospects
  • Reminder message to registrants
  • Thank-you message to attendees
  • Full email or mailing services available

Web pages
  • Detailed event web pages, personalized for your company, to promote the event
  • Online registration page to simplify attendee sign-up and facilitate lead tracking
  • Automated notification as each attendee registers, so you can track progress
  • Automated registration confirmation message to registrants

Presentation materials
  • PowerPoint presentation designed by an industry expert
  • Speaker notes for your seminar host
  • Online presentation pre-recorded for easy-to-run webinars

Valuable added incentives
  • Topic-specific reference books written by leading experts, offered to motivate prospects to register for the event
  • Informative white papers to encourage follow up sales calls with attendees
  • Branded name badges, pens, notepads and mints to give to attendees

From handling the creative aspects (design, print, email, web) to sending out invitations (whether printed or email), together we can create a campaign designed to grow your business.

Special Promotions
Special offers, discounts and programs designed to inspire your team, take advantage of market trends and motivate your customers to buy.

   

Through our dedicated reseller portal, Partner Central, and our partner newsletter, Channel Vision, the latest expertise, insight, techniques and market trends are available at your fingertips.

Reseller Portal: Partner Central


This dedicated website for certified Radware resellers provides exclusive access to product documentation, training materials, sales materials, RFI tools, event calendars, promotional information, technical support and more. Here is a sampling of the information available to you as a reseller.

  • Sales enablement and pre-sales selling tools
  • Training courses including registration and past webinars
  • Exclusive channel events
  • Special offers
  • Competitive analysis
  • Price lists
  • RFI/RFP templates
  • Marketing materials and registration tools
  • Radware product photos, corporate identity logos and boilerplate text

Partner Newsletter: Channel Vision Partner Program members receive exclusive content including up-to-date news and events, product information, marketing resources, sales tips, market opportunities and distributor news.

Disclaimer: Some reseller services and programs may vary slightly by country or region. Please review specific availability with your local Radware representative.