Radware helps deliver Victoria's Secret internet experience to millions of Victoriassecret.Com visitors during Cannes 2000 Fashion Show Webcast
Radware (Nasdaq: RDWR), a leading provider of Internet Traffic Management (ITM) solutions enabling continuous access to Web sites, IP applications and content, is proud to announce its contribution to the overwhelming success of the Victoria's Secret Web site during the Victoria's Secret Cannes 2000 Fashion Show Webcast, which was broadcast live over the Internet on Thursday, May 18, from Cannes, France. Over 2 million viewers from all over the world logged on to www.VictoriasSecret.com to take part in the glamour of the leading intimate apparel retailer's Fashion Show Webcast. Victoria's Secret is a division of Intimate Brands Inc. (NYSE: IBI).
"The Radware solution provided the best fit for Victoria's Secret's specific global load balancing operational and architectural requirements," said Timothy Plzak, director of advanced technology at Intimate Brands, Inc., parent company of Victoria's Secret. "Using Radware's ITM solution, we developed a solution that optimizes the VictoriasSecret.com consumer experience, with an overall site performance boost, reduced user wait time and consistent access to the Victoria's Secret brand."
Victoria's Secret has consistently leveraged Internet technology to the benefit of its customers by offering an unparalleled Web site experience. As part of Victoria's Secret's commitment to delivering a superior customer experience across all channels-shops, catalogue and e-commerce Web site-the company's goal was to ensure that the largest number of people worldwide had the best quality Victoria's Secret experience before, during and after the Webcast. Victoria's Secret installed Radware's Web Server Director (WSD) product line in various physical locations throughout North America to absorb every hit directed at www.VictoriasSecret.com and forward the requests to the optimal content server.
Radware's traffic management technology was deployed months in advance and tested repeatedly to ensure the consumers' experience would be exceptional the day of the show. Victoria's Secret utilized Radware's WSD-Pro and WSD for Distributed Sites (WSD-DS) to accomplish both local and global site failover and optimization. The WSDs were installed at multiple locations nationwide to handle all incoming user requests. Redirection decisions were based on site load and other user defined parameters. As many as 13 Radware devices were installed from Atlanta to San Jose, and at least two of each product was installed at each location to provide fault tolerance and redundancy.
"Our participation in this event went well beyond just the installation of our products," said Mike Long, VP of marketing and technology for Radware Inc. "Our goal was to work with the Victoria Secret networking team to create a state of the art solution for its customers to ensure the optimal user experience."
Without compromising Victoria's Secret's reputation for offering customers a Web site that is appealing to the eye, easy to navigate and readily available, the Radware products fit into the network seamlessly and distributed consumer requests transparently. If at any time during the show a server went down, the Radware devices rerouted traffic accordingly without the consumer ever knowing.
By helping to combine the convenience of e-commerce with the real-time display of the beauty and glamour that is Victoria's Secret, Radware, a pioneer in the ITM market, has surpassed its competitors in the execution of load balancing capabilities. The optimal performance of VictoriasSecret.com during this year's fashion show Webcast has set a new standard for Web site performance and that standard is Radware.
About Intimate Brands, Inc. and Victoria's Secret
With 1999 sales of $4.5 billion, Intimate Brands, Inc. is the leading specialty retailer of intimate apparel, beauty and personal care products through the Victoria's Secret, Bath & Body Works and White Barn Candle Company brands. As of April 1, 2000, Victoria's Secret products are available through 893 lingerie and beauty stores, the Victoria's Secret Catalogue and online at www.VictoriasSecret.com.
Radware develops, manufacturers and markets products that manage and direct Internet traffic among network resources to enable continuous access to Web sites and services, applications and content based on the Internet protocol. Radware offers a broad range of Internet traffic management solutions to service providers, e-commerce businesses and corporate enterprises that require uninterrupted availability and optimal performance of IP-based applications that are critical to their business. Radware's Internet traffic management solutions enable its customers to manage their network infrastructure to bypass system failures and to scale their network infrastructure to accommodate increasing IP traffic. Radware's products improve the productivity of network infrastructure by distributing traffic within a network to optimize the use of available network resources. Radware's products can be deployed either as independent solutions to address specific application needs at a particular location within a network or as an end-to-end integrated solution to manage traffic throughout a network.
This press release may contain forward-looking statements that are subject to risks and uncertainties. Factors that could cause actual results to differ materially from these forward-looking statements include, but are not limited to, general business conditions in the Internet traffic management industry, changes in demand for Internet traffic management products, the timing and amount or cancellation of orders and other risks detailed from time to time in Radware's filings with the Securities and Exchange Commission, including Radware's Form F-1.