The holiday season is just around the corner. Competition for this year's holiday ecommerce spend will be fierce as sales are expected to reach a record high. Are you ready? Making web pages just one second faster can boost conversions by up to a staggering 10%. If your website is slow, you could be leaving money on the table.
Many ecommerce retailers will leverage aggressive strategies ― such as high-quality images and videos, geo-targeted campaigns and social shopping programs - to attract and retain customer attention. While these offer compelling benefits, they also come with a significant site performance price tag. As site owners strive to offer customers the best possible deals, those that offer the best possible user experience – one that is both rich and speedy – will be most successful. With user expectations at an all-time high, site owners need to have visibility into how shoppers actually see their website.
Read the Fall "State of the Union: Ecommerce Page Speed & Web Performance" report and uncover:
A shopper's eye view of the performance of the top 100 retail sites
14 tips to improve both the real & perceived user experience for online shoppers
5 common website performance culprits