Radware Survey Shows Consumers’ Growing Concerns About the Cloud
87% of Consumers Believe That Cloud-based Apps are Vulnerable to Hacking and 54% of Those Who Use Cloud Based Apps/Services Say They Will Stop Using A Cloud-Based App If Their Data Is Leaked According to a Radware Survey
Radware® (NASDAQ: RDWR), a leading provider of cyber security and application delivery solutions ensuring optimal service level for applications in virtual, cloud and software defined data centers, released a report entitled Mobile Application Security: Consumer Perspectives and Organizational Implications. Radware commissioned Harris Poll to conduct the survey online among more than 2,000 U.S. adult consumers in September on their opinions of cloud-based apps and services and their usage.
Consumers often don’t realize that the applications they depend upon daily live in the cloud and therefore many may be unaware of the threat of breach to their personal data. Over two-thirds (67%) of Americans say they don’t currently use cloud-based applications. Meanwhile, cloud-based mobile apps continue to grow in popularity.
33% of consumers report using cloud-based apps or services; fitness apps (16%) seemed to be the most commonly used cloud-based apps; followed by food ordering services (10%); transportation and financial service apps (both 8%); and healthcare (7%).
While 87% of consumers say they believe cloud applications could be hacked; 58% of cloud based app/service users say they are worried about the security of their personal data should the service get hacked.
“Data breaches and hacks are not only on the rise, they are becoming commonplace,” said Ben Desjardins, Director, Security Solutions Marketing at Radware. “At the same time, cloud-based apps are booming, offering convenient ways to expedite and simplify daily needs from ordering a meal to requesting a car with the tap of a finger. Consumers by and large don’t understand the cloud-based nature of what’s behind the tap, and so companies trying to engage with customers through these apps will bear the burden of education and remediation in the event of a data breach.”
Today’s consumers are expecting more from their cloud-based services. For example, more than half (54%) of consumers who use cloud based apps/services said that they would stop using a cloud-based service if it was hacked. 85% of Americans expect the companies behind these cloud based apps/services to provide compensation or identity protection to those who affected for any loss or damages associated with a hack.
- Head in the Clouds: While one out of every 3 consumers (33%) currently use cloud-based apps or services, more than half of consumers (55%) do not believe these apps are keeping personal data secure.
- Compensation as Correction: An overwhelming majority (85%) of Americans say cloud-based app providers should offer compensation or identity theft protection to customers affected by a breach.
- Market Leaders: More than two-thirds (69%) of consumers believe that the more popular a cloud-based app is, the more likely it is to become a target for hackers than less popular ones.
- Men are nearly twice as likely as women to agree that the conveniences that cloud-based apps provide are more important to them than the security of their personal data (27% vs. 16%)
- Data Exposed: About one out of ten consumers who use cloud based services/apps (9%) say that they’ve already had their personal data compromised due to a security breach from a cloud-based application.
To learn more, please download the report, Mobile Application Security: Consumer Perspectives and Organizational Implications here. Additionally, links to the infographic can be found here.
This survey was conducted online within the United States by Harris Poll on behalf of Radware from September 28-30th, 2015 among 2,049 adults ages 18 and older, among which 621 use any cloud based services/apps. This online survey is not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated. For complete survey methodology, including weighting variables, please contact Deborah Szajngarten.
THIS PRESS RELEASE AND THE HARRIS POLL SURVEY ARE PROVIDED FOR INFORMATIONAL PURPOSES ONLY. THESE MATERIALS ARE NOT INTENDED TO BE AN INDICATOR OF RADWARE'S BUSINESS PERFORMANCE OR OPERATING RESULTS FOR ANY PRIOR, CURRENT OR FUTURE PERIOD.
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