The Radware Reseller Advantage
For more than 10,000 enterprises and carriers in over 40 countries, Radware assures the full availability, maximum performance and complete security of business-critical applications. Our resellers benefit from the initial sale of Radware® products and support, and also enjoy recurring revenue by building ongoing professional and managed services upon the initial hardware sale. As the global leader in integrated application delivery solutions, we:
Discover the benefits of becoming a channel or technology partner. Complete our online Partner Application
Our Products
Our product line is a natural fit with the other networking, security and connectivity products, and is an ideal match for networked business applications our partners currently sell and support.
In today’s hottest technology markets (application networking, application optimization and application security), our integrated products are located at each critical network juncture for the cost-effective and complete operation of web and application servers, firewalls, VPNs, intrusion detection systems, ISP links, anti-virus gateways and cache servers. Radware products have:
- The only solution capable of addressing all IP application needs across network Layers 4-7
- Received ISO 9001:2000 for our Quality Management System
- Products offering gigabit speed processing and service breadth to deliver complete application reliability, best performance and cost-effective networking
- Solutions that are continuously tested and certified by leading analysts and labs, including Miercom and Tolly
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Revenue Opportunities
In a highly competitive market with ever-thinning margins, it is getting increasingly difficult to build business. Driving revenue requires innovative thinking, creative programs and trusted partnerships to assure a successful go-to-market strategy. Our partner program offers:
- Competitive discount rates to ensure strong margins
- Opportunities with new customers and the chance to expand offerings to your existing base
- Ongoing revenue from post-sales professional and managed services and consulting, as well as revenue from
product sales
- A product migration path promoting expansion and upgrades, creating lifetime customer opportunities
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A Dedicated Sales Team
Benefit from a focused team that’s committed to grow your business with Radware solutions.
- The Channel Development Manager (CDM) is the primary point of contact, dedicated to supporting your relationship with Radware
- The sales team is ready to assist in developing existing customers and nurturing new opportunities
- The Inside sales team will help qualify leads, run product demonstrations and customer calls, answer technical questions, coordinate SE support, develop special pricing and close deals
- Sales Engineers (SEs) provide in-depth expertise to handle both pre-sales technical issues and post-sales implementation questions
- Sales support helps register opportunities, develop quotes and process orders
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Marketing Programs
When focused on selling and servicing your customers, it is difficult to dedicate time, money and resources to marketing. Radware has ready-to-run marketing programs – designed tobuild the brand recognition that opens doors with everything needed to run your own marketing programs, including:
- Complete turnkey lead generation programs
- Co-branded sales events
- Tradeshow presence at local, national and international events
- Online and print advertising campaigns
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Technical Support
Selling and supporting complex technical products can be challenging unless you have the right people, expertise and tools to help you. We provide our resellers with everything they need from answering simple technical questions to engineering the right solution for their customers. As a member of the partner program, you’ll receive:
- Dedicated sales engineers to provide pre-sales and implementation support
- Answers for post-sales support questions, available 24×7 by phone, email or web by contacting our Technical Assistance Center (TAC)
- Access to our technical database, The Knowledge Base, to assist you in diagnosing installation, configuration and management issues
- Protection against the latest application security threats, safeguarding your customers’ applications, networks and users. Receive immediate and ongoing security filter updates for you and your customers via our Security Update Service.
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Partnering with Leading Distributors
To give our resellers an edge in the marketplace, Radware relies on premiere value added distributors (VADs) to provide exceptional services. We work with the leaders in the market and offer our resellers the flexibility to work with the ones that are right for their business. Our solution-oriented distributors can help you sell a total solution rather than just individual products. By providing a single source to procure a range of products, these VADs offer:
- Extensive vertical market expertise
- Technical installation services
- Product and solution training
- Technical installation services
- Expertise integrating multiple vendor solutions to build a comprehensive solution