Why Citrix NetScaler Customers Are Making the Switch—and Why Now is the Time to Act


The recent transformation at Citrix—marked by multiple layoffs, product focus shifts, and aggressive licensing changes—has left many NetScaler customers and partners reevaluating their ADC strategies. With the company now prioritizing only its top 1,000 customers and bundling VDI with ADC subscriptions, the ripple effects are being felt across the board: increased costs, lost roadmap clarity, and shrinking support.

Here’s what’s changed:

  • No more perpetual licenses – Customers are being pushed into costly, fixed-capacity subscriptions.
  • Massive price increases – Renewals often come with a steep rise in TCO.
  • Shrinking support footprint – Layoffs have hampered product development and post-sales assistance.
  • Loss of flexibility – API and app-level visibility are no longer available in base packages.

In this context, Radware Alteon has emerged as the leading alternative—offering predictable licensing (GEL), application-level analytics, and built-in security features, including SecurePath architecture for Zero Trust and SSE use cases.

Why customers are choosing Radware:

  • Lower total cost of ownership (TCO)
  • Perpetual or subscription-based licensing flexibility
  • Integrated app and API protection—fully managed or self-managed
  • Active migration support and training as part of the ADC Challenger Program

If you're a Citrix partner or customer feeling the impact of these changes, now’s the time to consider a strategic ADC refresh. Radware is offering free migration services, enhanced partner margins, and trial access to its industry-leading cloud WAAP.

It’s not just a license change—it’s an opportunity to upgrade to a smarter, more secure application delivery future.

Prakash Sinha

Prakash Sinha

Prakash Sinha is a technology executive and evangelist for Radware and brings over 29 years of experience in strategy, product management, product marketing and engineering. Prakash has been a part of executive teams of four software and network infrastructure startups, all of which were acquired. Before Radware, Prakash led product management for Citrix NetScaler and was instrumental in introducing multi-tenant and virtualized NetScaler product lines to market. Prior to Citrix, Prakash held leadership positions in architecture, engineering, and product management at leading technology companies such as Cisco, Informatica, and Tandem Computers. Prakash holds a Bachelor in Electrical Engineering from BIT, Mesra and an MBA from Haas School of Business at UC Berkeley.

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