Definition
SIP Optimization
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The various IT strategies, software and hardware employed by an organization to utilize and manage SIP (Session Initiation Protocol) functionality in a business network in the most efficient manner available. Along with availability and performance improvement, this approach also includes the use of SIP security measures within a system to guard against potential attacks caused by malicious traffic.

When an organization implements a SIP optimization solution, it must include a number of different components in order for that solution to provide results. An effective optimization strategy is a combination of techniques that all contribute to the overall availability and resiliency of a business's SIP utilization. As a way to monitor, analyze and distribute SIP traffic evenly across the appropriate servers, load balancing is an important management technique to drive increased performance. By allocating traffic to servers in an orderly fashion, servers are relieved of extra strain while traffic bottlenecks and server crashes are prevented. SIP optimization also protects servers and business-critical information from attacks by monitoring and preventing malicious traffic access. In this way, SIP functionality is shielded from harmful activities such as Denial of Service (DoS) attacks, Distributed Denial of Service (DDoS) attacks, worms and other potential threats.