The fastest way for businesses to erode customer loyalty is with a data breach.
Cyberattacks and resulting data breaches are now commonplace. As a result, consumers are now concerned that the organizations with which they conduct business with are proactive about safeguarding their information and equipped to handle a breach if it does occur.
Consumer sentiments about the security of their personal information and brands they interact with have a direct impact on customer loyalty.
Read "Consumer Sentiments: Cybersecurity, Personal Data and The Impact on Customer Loyalty" to better understand how consumers view cybersecurity, their reaction if their data was compromised and how it impacts today’s leading organizations.