Top 5 LLM Security Risks Every Business Must Address


Introduction

The adoption of large language models (LLMs) is revolutionizing how businesses operate, from automating customer support to accelerating content creation and data analysis. These models offer unprecedented efficiency and personalization, giving companies a competitive edge and enhancing customer experiences.

But with great power comes great responsibility.

As LLMs become embedded in business workflows, they also introduce new attack surfaces that traditional security tools weren’t designed to handle. The OWASP Top 10 for LLMs highlights critical vulnerabilities that, if left unaddressed, can lead to brand damage, legal exposure, and operational disruption.

In this post, we’ll explore five of the leading LLM -specific threats and how they can impact your business.

1. Prompt Injection

What it is: Prompt injection occurs when an attacker manipulates the input to an LLM to override its intended behavior. This can lead to unauthorized actions, data leakage, or misleading outputs.

Attacker’s angle: A malicious user crafts a cleverly worded prompt that hijacks the LLM’s behavior. They might embed hidden instructions, override safety filters, or trick the model into revealing internal data.

Business impact:

  • Manipulated LLM prompts reveal internal documentation or bypass safety filters.
  • Brand reputation suffers if the model defames competitors or outputs offensive content.
  • Prompt injection leads to compliance violations and lawsuits in regulated industries.

Example: A customer-facing assistant is tricked into revealing internal pricing strategies or confidential product roadmaps.

2. Sensitive Information Disclosure (PII)

What it is: LLMs trained or fine-tuned on sensitive datasets may inadvertently expose personally identifiable information (PII) or proprietary business data.

Attacker’s angle: By probing the LLM with targeted prompts, an attacker attempts to extract sensitive customer or employee data, including names, addresses, financial records, or medical history.

Business impact:

  • Leaked customer data could trigger GDPR or CCPA violations, leading to hefty fines.
  • Trust erosion spreads among users and partners.
  • Potential class-action lawsuits follow exposed data leads to identity theft or fraud.

Example: An LLM trained on support tickets accidentally reveals a customer’s full name, address, and credit card details in a response.

3. Improper Output Handling

What it is: LLMs can generate outputs that are misleading, offensive, or harmful if not properly validated or filtered before use.

Attacker’s angle: An adversary exploits weak output validation by feeding the LLM prompts that produce harmful, misleading, or defamatory content—knowing it will be published or acted upon without review.

Business impact:

  • Publishing AI-generated content without review risks misinformation, defamation, or inappropriate messaging.
  • Outputs that cause harm or violate advertising standards lead to legal liability.
  • Damage to brand credibility and customer trust.

Example: An AI-powered marketing tool generates a blog post that falsely claims a competitor’s product causes health issues.

4. Misinformation

What it is: LLMs may confidently generate false or misleading information, especially when prompted with ambiguous or adversarial inputs.

Attacker’s angle: By feeding ambiguous or adversarial prompts, attackers coax the LLM into confidently generating false information, which is especially dangerous in regulated industries such as health or finance.

Business impact:

  • Disseminating inaccurate information misleads customers, partners, or investors.
  • Misinformation leads to financial or reputational harm and the risk of lawsuits.
  • Regulatory scrutiny follows in sectors like healthcare, finance, or legal services.

Example: An AI-generated FAQ incorrectly states that a product is FDA-approved, leading to legal action and public backlash.

5. Unbounded Consumption

What it is: Attackers can exploit LLMs by submitting long or complex prompts that consume excessive compute resources, driving up costs or degrading performance.

Note that unbound consumption can be caused not only by malicious attackers but also by naïve users who are unaware of the costs behind LLM prompt usage.

Attacker’s angle: A botnet or malicious user floods your LLM endpoint with massive, complex prompts designed to consume excessive tokens and compute resources.

Business impact:

  • Unexpected spikes in cloud usage and billing.
  • Denial-of-service scenarios where legitimate users are blocked.
  • Financial strain and operational disruption.

Example: A bot floods your LLM endpoint with recursive prompts, causing latency issues and a 10x increase in token usage costs.

Securing Your LLMs: What Businesses Must Do

LLMs are not plug-and-play tools. They require thoughtful security architecture. To protect your organization from these emerging threats:

  • Deploy AI-specific security solutions that monitor prompt behavior, detect anomalies, and enforce usage policies.
  • Implement output validation layers to catch harmful or misleading content before it reaches users.
  • Use differential privacy and data masking to prevent sensitive information leakage.
  • Rate-limit and throttle requests to prevent overconsumption and abuse.
  • Train staff and developers on secure prompt engineering and adversarial testing.

The Radware LLM Firewall Solution

Radware introduces its new LLM Firewall solution, which secures generative AI use with real-time AI-based protection at the prompt level. It stops threats before they even reach the organization’s origin servers. The solution enforces enterprise-grade security and compliance by detecting risks like prompt injection, data leaks, harmful content, brand safety, and usage policies in real time. Radware LLM Firewall solution works fully model-agnostic, ensures easy onboarding and secures AI use across platforms without disrupting workflows or innovation.

Final Thoughts

LLMs are a powerful asset, but they can become a liability without proper safeguards. As attackers evolve their tactics to exploit AI systems, businesses must evolve their defenses. By understanding the risks and investing in AI-native security tools, organizations can harness the full potential of LLMs while protecting their brand, customers, and bottom line.

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Dror Zelber

Dror Zelber

Dror Zelber is a 30-year veteran of the high-tech industry. His primary focus is on security, networking and mobility solutions. His holds a bachelor's degree in computer science and an MBA with a major in marketing.

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