Change is hard. In cybersecurity, where stability, trust, and routine are paramount, change can be even harder. But to grow, innovate, and deliver lasting value to our customers, sometimes we have to break old habits - even when those habits are deeply embedded across an organization.
When we set out to build Radware’s unified Cloud Services Management Platform, our mission wasn’t just about technology. It was about people. Our internal teams. Our customers. And all the workflows, habits, and expectations they’d developed around legacy portals.
This is the story of how we navigated that transition - and what we learned about product leadership, adoption, and resilience along the way.
A Familiar Landscape, Fragmented by Design
Radware’s cloud security portfolio had grown rapidly to meet the evolving demands of global organizations. Each service - from Cloud DDoS Protection to WAF, Bot Manager, and Cyber Threat Intelligence – delivers world-class protection at cloud scale. But while the backend capabilities were strong, the front-end user experience hadn’t evolved at the same pace.
Each product had its own interface, dashboard, and user journey. Customers who used multiple services had to log in to multiple portals, relearn different UX patterns, and reconfigure settings independently across services. Internally, teams worked in silos, with duplicate efforts on authentication, role-based access control, and reporting features.
It wasn’t just a technical challenge - it was a user experience challenge. And for security professionals dealing with critical threats and compliance requirements, time spent managing complexity was time not spent reducing risk.
Recognizing the Tipping Point
As Radware’s cloud portfolio matured, so did our ambition to deliver a truly seamless security experience. We weren’t just scaling products - we were scaling customer expectations. It became clear that to support complex, multi-service deployments and deliver a cohesive operational model, we needed a unified platform.
The goal wasn’t just consolidation - it was acceleration. By bringing our services under one roof, we could streamline onboarding, enable smarter cross-product insights, and unlock the kind of agility modern security teams demand. The tipping point wasn’t about what was broken - it was about what was possible.
Breaking Habits, Building Alignment
To build a single, unified platform, we started by setting shared goals. This wasn’t just an engineering effort; it was a company-wide shift in mindset. We emphasized three pillars:
1. Empathy-Driven Product Thinking
Instead of assuming what users needed, we asked. We conducted user interviews across segments - from SOC analysts to MSSPs managing dozens of tenants. We gathered insights about what worked, what frustrated them, and what they wished were easier.
These insights informed not just our UX and feature prioritization but our migration messaging, documentation, and onboarding strategy.
2. Progressive Migration, not a Hard Cutoff
We chose to de-risk the rollout by following a gradual migration strategy. Customers could explore the new platform in parallel with their existing portals. Feature sets were developed in lockstep, ensuring full parity before transition.
This gave users time to adapt, offered confidence in the new environment, and allowed us to course-correct based on real-world feedback.
3. Radical Transparency & Internal Champions
We kept everyone informed - and involved. Each team had a designated champion responsible for mapping their product’s flows into the unified experience. We held regular demos and open Q&A sessions across product, engineering, sales, and customer success teams.
This fostered accountability, trust, and - most importantly - excitement. What started as a “must-do” transformation became a “want-to-do” opportunity for cross-functional innovation.
Designing for Scale, Simplicity, and Speed
From a design perspective, our new Cloud Services Management Platform had to do more than combine UIs. It had to create a truly cohesive experience, built for both first-time users and power administrators.
We focused on three experience principles:
- Consistency: Shared navigation, search, and policy structures across services.
- Contextual Intelligence: Showing the right information at the right time, based on service, role, and usage.
- Cross-Service Visibility: A single pane of glass where users can monitor WAF incidents, DDoS events, Bot anomalies, and traffic policies - all in one place.
We also introduced advanced features like unified alerting, multi-tenant views, and templated configurations to accelerate onboarding and reduce operational overhead.
Unlike many cloud security providers who still offer fragmented dashboards for each product, Radware’s unified console bridges the gap between services. By eliminating silos and offering a single-pane-of-glass view, we empower security teams to operate faster, detect threats more efficiently, and manage policies across domains — all from one place.
Building for the Enterprise, Scaling for the Future
Under the hood, the new platform was designed to support Radware’s largest enterprise and MSSP customers. We built in:
- Role-based access control (RBAC) for fine-grained team management.
- Audit logs and compliance reporting to meet SOC2 and GDPR requirements.
- Cloud-native scalability, with services deployed across multiple global regions for high availability and low latency.
This wasn’t just a facelift. It was a foundational overhaul - built to scale with our customers as they expand their cloud footprints and security needs.
What We’ve Achieved - And What’s Next
Since launching the unified Cloud Services Management Platform:
- We’ve achieved 95%+ customer adoption across Radware’s core cloud services
- Support tickets related to portal complexity dropped by 20%
- Cross-product upsell opportunities increased due to improved discoverability and customer satisfaction
But more importantly, we've established a strong foundation for future innovation. Whether it's deeper AI-driven analytics, proactive incident response, or integration with third-party ecosystems, the unified platform makes it all faster to deliver and easier to adopt.
Lessons Learned: It’s Always About People
Looking back, the most critical success factor wasn’t just product strategy or technical execution - it was empathy.
Empathy for the customer, who doesn't care how services are structured internally - they just want clarity and control. Empathy for internal teams, who needed to feel heard, involved, and supported during the transition. And empathy for users who were asked to let go of familiar habits and trust us with something new.
When building platforms - not just products - you're not just moving code. You're moving people.
Final Thoughts
Breaking habits isn’t easy. It requires bold vision, patient execution, and a relentless focus on value. But when done right, it transforms the way teams operate, how customers engage, and how your company scales.
At Radware, we’re proud of the platform we’ve built - not just because it unifies our products, but because it amplifies what matters most: delivering better, faster, and more secure outcomes for every customer.
As we continue to evolve, one thing is certain: the foundation we’ve laid is just the beginning.