Radware (NASDAQ: RDWR) the leading provider of Intelligent Application Switching solutions ensuring the availability, performance and security of networked applications today unveiled its new Channel Partnership Program which offers additional technology and marketing benefits to channel partners, while rewarding ongoing commitments and performance. This program is part of Radware's continued commitment to develop new programs that help increase channel partner profitability by providing financial incentives to certified partners for their investment associated with securing sales opportunities.
The program includes an innovative Opportunity Registration mechanism, which provides a high return on investment with significant margins and profits. This offers a neutral, registration framework that supports consistent implementation of Radware offerings. "We are extremely pleased with Radware's new Opportunity Registration and have continuously benefited from the enhanced margins it offers," said Kurt Loock, president at DPS. "We received a quick ROI for our time and investment in selling Radware, but more importantly this has also increased DPS's value to customers ensuring the availability and performance of their wide area applications."
Radware has also instituted an unprecedented Sales Engineer Shadow Program. The Shadow Program allows a reseller, with a newly certified engineer, to bill for installation professional services with the on-site support of a Radware engineer on up to five installations. This ensures the reseller's customers' satisfaction from Radware solutions while providing a quick return on installation revenue to cover the reseller's engineer's training investment. "Radware's Shadow Program has enabled us to hit the ground running, providing professional installation services to our customers who purchase Radware products. Our newly certified engineers feel confident with the on-site support of Radware engineering on their first few implementations," said Bob Venero, President and CEO at Future Tech.
The Radware Channel Program is designed to certify resellers in one or more of Radware’s three solution lines: Application Security, WAN Connectivity, and Application Delivery, based on their proficiencies, business focus and customer influence. This allows Radware to recruit and focus on best-of-breed resellers for the three major physical network segments that comprise an enterprise's application delivery network. The new Channel Program allows vendors to enhance profit margins as well as to exponentially grow repeat-business, year after year. Mark Halen, President at Angel Computer Network Services stated, "We have been able to execute repeat business, increasing the number of Radware products we sell. Even if we start with one Radware solution, this new program allows us to scale from network segment to network segment with a diverse range of Radware products."
"Our new channel program has been designed to support a select group of dedicated resellers that aggressively pursue opportunities and are rewarded for the time, effort and resources they invest in selling Radware solutions," said Paul Fiore, vice president, channel management, Radware. "This program also allows both Radware and its partners to increase profit margins and top line revenue. Exemplifying our commitment to resellers and their loyalty to Radware, the new channel program allows us to identify focused resellers with the necessary competencies to maximize the Radware value proposition. The end result is a winning situation for both sides."
About Radware
Radware (NASDAQ:RDWR) is the Global Leader in Intelligent Application Switching, enabling the full availability, maximum performance and complete security of all mission critical networked applications while dramatically cutting operating and scaling costs.
Radware's integrated Application Security, Application Infrastructure and End-to-End Connectivity solutions are deployed by over 2,500 enterprises and carriers worldwide. Radware offers the broadest product line in the industry meeting application needs at every critical point across the network including Web and Application Servers, Firewalls, VPNs, ISP links, Anti-Virus Gateways and Cache.
Learn more on how Radware Intelligent Application Switching Solutions can enable the security, performance and availability of mission critical applications at www.radware.com.
This press release may contain forward-looking statements that are subject to risks and uncertainties. Factors that could cause actual results to differ materially from these forward-looking statements include, but are not limited to, general business conditions in the Application Switching industry, changes in demand for Application Switching products, the timing and amount or cancellation of orders and other risks detailed from time to time in Radware's filings with the Securities and Exchange Commission, including Radware's Form 20-F.