Radware, (NASDAQ; RDWR) the leading provider of integrated application delivery solutions ensuring the availability, performance and security of networked applications, today announced the appointment of Dr. Michelle Blank to the newly created position of chief marketing officer (CMO). The appointment delivers on the company's commitment made in July to focus resources on elevating the company's marketing effectiveness. In this new role, Dr. Blank will be responsible for strategic marketing, product marketing and corporate communications.
"Bringing in strong strategic marketing leadership is key to building on Radware's reputation as a technology innovator and taking the company to next level," said Roy Zisapel, Radware CEO. "Michelle is a seasoned marketing executive who comes to Radware with a tremendous amount of knowledge and experience with IP technologies and guerilla marketing savvy. Her passion and intellect, coupled with her ability to align technology vision with business relevance, are the added ingredients Radware needs to become a world-class market-driven company. Michelle will keep us keenly focused on market trends and the evolving needs of our enterprise and carrier customers."
Dr. Michelle Blank brings to Radware 25 years of experience building businesses around commercializing innovative new technologies. Dr. Blank has a track record of building strong strategic partnerships between innovative young companies and industry giants such as Apple, Cisco, Microsoft, Nortel, Oracle, and Polycom. She excels in assessing market dynamics and technology trends and is highly skilled in carving out market leadership positions for companies and products in intensely dynamic, competitive and emerging markets. She began her career at Bell Laboratories and then pursued her entrepreneurial interest working with several early stage companies. In her previous positions at RADVISION as President of the U.S. subsidiary, and Senior Vice President of Global Marketing, Dr. Blank established the company as the market leading provider of enabling technology for real-time IP communications over converged networks.
According to Dr. Blank, "The application delivery market landscape is a rapidly changing one with lots of influences at play. With the right market and customer focus, I believe Radware's next-generation product offering can be the platform for achieving great success. I'm looking forward to working hard at leap-frogging our competition with a solution that will enable customers to drive business productivity and profitability by extracting the greatest value from their IT infrastructures with our application-smart network products."
About Radware
Radware (NASDAQ:RDWR) is the global leader in integrated application delivery solutions, assuring the full availability, maximum performance and complete security of all business critical networked applications while dramatically cutting operating and scaling costs. Over 3,000 enterprises and carriers worldwide use Radware application-smart switches to drive business productivity and improve profitability by adding critical application intelligence their IP infrastructure, making networks more responsive to specific business processes. Radware's best of breed product family provides the most complete set of application front-end, remote access and security capabilities for intelligent application-specific tuning of global networks to ensure faster, more reliable and secure business transactions.
Learn more on how Radware application delivery solutions can make your network application-smart to ensure fast, reliable secure networked applications at www.radware.com.
This press release may contain forward-looking statements that are subject to risks and uncertainties. Factors that could cause actual results to differ materially from these forward-looking statements include, but are not limited to, general business conditions in the Application Switching industry, changes in demand for Application Switching products, the timing and amount or cancellation of orders and other risks detailed from time to time in Radware's filings with the Securities and Exchange Commission, including Radware's Form 20-F.