Build Trust & Improve Loyalty
According to Radware research, "Consumer Sentiments: Cybersecurity, Personal Data and The Impact on Customer Loyalty," nearly 70% would need to be convinced before conducting business with a trusted brand following a breach.
And customer data is just one target of cyberattacks. Compromised research, product information and market plans can also adversely impact marketplace loyalty. Understanding the The Ultimate Cost of a Cyberattack is critical.
Lower customer churn, retain valued customers and attract new ones that see security as vital by automatically detecting and mitigating attacks before sensitive data is compromised.
Grow Your Business
Assure application availability and security to execute new growth strategies with the technologies (IoT, mobile apps and e-commerce) that drive the digital experience.
Deploy new applications, offer security services to existing your existing customer base, and provide customers with a superior quality of experience.
In an increasingly insecure world where security and availability are the cornerstones of the digital consumer, organizations must reevaluate how they balance the investment versus risk equation and alter how and when they implement cybersecurity.
Read The Million-Dollar Question of Cyber-Risk: Invest Now or Pay Later?, our guide that explains how to create a secure environment for customers and, in the process, use security as a competitive differentiator.