Application switching company Radware today launched its Certainty Partner Programme in the UK as it seeks to recruit a deeper and more specialised team of UK partners.
The company is seeking to forge close partnerships with Platinum and Premium partners, namely network integrators, security specialists, service providers and hosting providers, to build a small but highly focused channel in the UK. Radware is developing specific solution packages with its application switching products to address the growing need for organisations to deliver business continuity, IP application availability, maximum responsiveness and site-wide security.
"To achieve optimum application performance and security, organisations have to apply network layer 4 to 7 controls, which are complex to implement and maintain," said Ken Tan, UK and northern Europe channel manager for Radware.
"Radware has a reputation for commitment to excellence in its products and high customer satisfaction. The Certainty programme has been designed to develop appealing customer solutions with partners who are leaders in their fields. Radware recognizes the need for quality integrators and our commitment to them is what gives us the competitive edge."
The launch of the Certainty Partner Programme forms part of an aggressive drive by Radware to capture UK market share through expanding not only its channel, but also sales, technical support and back-office personnel.
"The Internet has become an essential highway for mobile workers, branch offices, suppliers and customers alike but service quality remains difficult to guarantee, especially at an affordable cost. Radware is distinct from Cisco, F5 and Nortel in providing a suite of flexible, affordable solutions to address the wide range of issues arising from Internet dependence for application delivery," added Tan.
The Certainty programme features:
- Pre-sales and technical support through Radware offices
- Early product availability programme for customer evaluations
- Priority allocation for ensured product availability
- Enhanced revenue potential through rebates, volume discounts and add-on sales
- Marketing support including joint marketing programmes, trade show support, marketing kits, demonstration units, press relations and seminar assistance
- Partner-friendly programme administration including a streamlined authorisation process and flexible return and warranty policies
- Online technical support and training
"Every organisation that has invested in large network and network capacity is currently focused on reducing costs. Radware's solutions are designed specifically to allow them to get more out of what they've already paid for, rather than being crudely retrofitted to meet this cost management requirement like many of our competitors are attempting to do," said Dominic Byrne, regional director for northern Europe, Radware.
About Radware
Radware is dedicated to providing Intelligent Application Switching, guaranteeing the best operation and servicing of IP applications and enterprise traffic across the Internet. Radware aligns application needs with the network infrastructure to seamlessly allocate resources, optimise application operations and extend security, ensuring the integrity of critical business processes. Radware's solutions address the needs of corporate enterprises, service providers, and e-commerce business through one or more of our award winning products including: Web Server Director (WSD), Cache Server Director (CSD), FireProof, Content Inspection Director (CID), LinkProof, Peer Director, CertainT 100. Our comprehensive suite of products service end-to-end application operations, providing robust and scalable network traffic assurance. For more information, please visit www.radware.com
This press release may contain forward-looking statements that are subject to risks and uncertainties. Factors that could cause actual results to differ materially from these forward-looking statements include, but are not limited to, general business conditions in the Internet traffic management industry, changes in demand for Internet traffic management products, the timing and amount or cancellation of orders and other risks detailed from time to time in Radware's filings with the Securities and Exchange Commission, including Radware's Form 20-F.
Press Contacts:
Radware:
Sarra Mander/Steve Earl, Rainier PR; 020 7494 6570 or smander@raineirpr.co.uk / searl@rainier.co.uk