The anticipated surge in network traffic caused by Valentine's Day gift purchases will highlight a weakness in network management practices as large amounts of bandwidth are either wasted or bought at a premium, according to application switching leader Radware.
E-commerce vendors typically manage their bandwidth procurement and network investment with consideration to peaks in demand such as sporting events and days on which gifts are exchanged. Yet many organisations are failing to plan their investment properly and so waste resources in trying to ensure that Web sites do not suffer from network outages caused by lack of capacity, Radware says.
"Peak times for Web companies such as Valentine's Day need to be better analysed so that network resources are cost-effectively matched to demand, rather than uptime assurance being a persistent struggle," said Dominic Byrne, regional director for Radware in northern Europe.
"Organisations need to be able to allocate bandwidth dynamically when these peaks occur, but also to have thought about their means of doing so well in advance. All too often, networks cannot cope with traffic volumes because of inadequate planning. If it takes longer than seven seconds to download a page, customers will go elsewhere," he said.
Radware's comprehensive intelligent Application Switching products ensure the end-to-end control, performance and integrity of networked applications across the enterprise. Featuring a scalable application switching architecture and advanced health monitoring and failover, they also offer additional traffic redirection options.
"Bandwidth is expensive and advanced network infrastructure is expensive. Organisations can save money and management time by deploying solutions that focus on ensuring application uptime in the most efficient way possible. The alternative is to continue leaking money and risking the unavailability of e-commerce sites," added Byrne.
About Radware
Radware is dedicated to providing Intelligent Application Switching, guaranteeing the best operation and servicing of IP applications and enterprise traffic across the Internet. Radware aligns application needs with the network infrastructure to seamlessly allocate resources, optimize application operations and extend security, ensuring the integrity of critical business processes.
Radware's solutions address the needs of corporate enterprises, service providers, and e-commerce business through one or more of our award winning products including: Web Server Director (WSD), Content Inspection Director (CID), Cache Server Director (CSD), FireProof, LinkProof, Peer Director, CertainT 100. Our comprehensive suite of products service end-to-end application operations, providing robust and scalable network traffic assurance. For more information, please visit us at www.radware.com
This press release may contain forward-looking statements that are subject to risks and uncertainties. Factors that could cause actual results to differ materially from these forward-looking statements include, but are not limited to, general business conditions in the Internet traffic management industry, changes in demand for Internet traffic management products, the timing and amount or cancellation of orders and other risks detailed from time to time in Radware's filings with the Securities and Exchange Commission, including Radware's Form 20-F.