The process of evenly distributing multiple user requests across a number of servers supporting a company's network. Utilized effectively, this traffic optimization method can increase productivity and performance of a network by allowing users in a variety of locations access to business-critical information and applications without slow response times or failed connections.
When servers are overwhelmed with high-volume traffic, processing capabilities decelerate and data retrieval becomes slow or, in some cases, impossible. Traffic congestions and server request failures are just some of the potential problems that server load balancing can solve. Since most businesses rely on the availability of network information and applications, retrieval complications can hinder productivity in very substantial ways. By evenly distributing server requests across multiple servers, load balancing provides maximum efficiency of data center resources. Along with the efficient direction of traffic, server load balancing solutions can also provide alternate routes to business-sensitive information when user requests increase to maximum levels or a particular server loses functionality. By providing these additional paths to data and applications, networks can maintain a high-level of IT infrastructure support, resulting in increased performance and guaranteed around the clock access.