These are the Fastest Sites on the Internet, According to New Radware Report
2016 State of the Union Finds Many Top Sites Still Have Work to Do To Optimize Web Performance
Many of the top desktop websites in travel, news, sports, and ecommerce fail the most basic test of usability: load time. That’s the big takeaway from the 2016 State of the Union: Multi-Industry Web Performance (Desktop Edition) report from Radware®(NASDAQ: RDWR), a leading provider of cyber security and application delivery solutions ensuring optimal service level for applications in virtual, cloud, and software defined data centers.
Travel websites, for example, draw 75 percent of their bookings from desktop users, yet 80 percent of top travel sites take more than 3 seconds to load on desktop, longer than most users are willing to wait. The findings are even worse for top news sites, 78 percent of which exceed the 3-second window, and the top 50 sports websites, all but three of which take longer than 3 seconds to load. Ecommerce was the one bright spot in the study, with a mean load time of 3.1 seconds; nearly half of the top 50 shopping sites load in 3 seconds or less.
“Three seconds doesn’t sound like much, but 57 percent of users will abandon a site that takes any longer,” said Kent Alstad, VP of Acceleration at Radware. “That means lost sales and lost advertising revenue. Despite the rise of mobile, desktop sites still represent three-quarters of travel site bookings, have higher conversion rates than mobile for ecommerce sites, hold attention longer on news sites, and are preferred by 65 percent of sports site visitors. Yet many site owners fail to optimize images, scripts, and HTML—even as these elements increase in number—leading to sluggish load times, site abandonment, and brand damage. These are prime opportunities for improving performance and attracting and retaining customers.”
Here are some of the key findings reported in Radware’s 2016 State of the Union: Multi-Industry Web Performance (Desktop Edition) report:
Travel and Hospitality. Priceline, Hotels.com, and TripAdvisor all landed great scores for their time to interact (TTI)—the load time needed before users can take action on the page. As a whole, however, travel and hospitality sites had a median TTI of 4.1 seconds, 1.1 seconds outside the 3-second window. A major airline site and a leading hotel site both had TTIs twice as long as the 3-second target.
Sports. While 65 percent of sports fans prefer a desktop or laptop computer to get their sports fix, according to a Sporting News Media study, the trends that emerged while testing for this category showed few sites scoring well. Sports sites were generally the biggest, slowest, and least-optimized of the categories tested. More than a third of the sites tested took at least twice the 3-second target to load, with a median TTI of 5.2 seconds—the longest of the industry categories tested for this report. NFL.com was one of the few well-optimized sites, loading in a relatively quick 2.9 seconds.
Ecommerce. With an average ecommerce conversion rate of 2.71 percent, traditional desktop sites outperform those on both tablets (2.51 percent) and smartphones (0.96 percent). Ecommerce desktop sites have improved from the last time we researched them for our Summer 2015 State of the Union: Ecommerce Page Speed & Web Performance report. The median TTI is 3.1 seconds, just shy of the 3-second threshold users expect. Amazon and Ikea both had quick TTIs of 1.8 seconds, and Ebay was close behind at 2.5 seconds. Many global sites scored over 4 seconds, however, illustrating the need for WPO best practices in emerging markets.
Read the full 2016 State of the Union: Multi-Industry Web Performance (Desktop Edition) report, which includes the findings, takeaways, and web performance best practices.
Sites were selected from the Website Rankings of SimilarWeb, one of the top website rankings and analytics services. Its data comes from four main sources: A panel of over 200 million monitored devices, currently the largest panel in the industry; local internet service providers (ISPs) located in many different countries; web crawlers; and hundreds of thousands of direct measurement sources from websites and apps connected directly to SimilarWeb.
The top 50 sites for the four sectors selected for the report (Ecommerce, News & Media, Sports, and Travel & Hospitality) were analyzed utilizing WebPagetest, a highly-respected web diagnostics tool supported by a bevy of the world’s leading information technology companies, including Radware.
Sites were tested three times in February 2016, each over an actual 5 Mbps connection utilizing Chrome 48 on real computers, with the median runs identified.
The bulk testing generated a host of information as an aggregate report, which was pared down and sorted by site and various key metrics.
Each individual test run also generated its own test page with filmstrip views and a video of the site’s loading, as well as grades (A-F) on how they utilized keep-alives, compressed transfers and images, cached static content, or used a CDN effectively. The test pages included waterfall charts, content breakdowns, and request details.
Radware® (NASDAQ: RDWR), is a global leader of application delivery and cyber security solutions for virtual, cloud and software defined data centers. Its award-winning solutions portfolio delivers service level assurance for business-critical applications, while maximizing IT efficiency. Radware’s solutions empower more than 10,000 enterprise and carrier customers worldwide to adapt to market challenges quickly, maintain business continuity and achieve maximum productivity while keeping costs down. For more information, please visit www.radware.com
Radware encourages you to join our community and follow us on: Facebook, Google+, LinkedIn, Radware Blog, SlideShare, Twitter, YouTube, Radware Connect app for iPhone® and our security center DDoSWarriors.com that provides a comprehensive analysis on DDoS attack tools, trends and threats.
©2016 Radware Ltd. All rights reserved. Radware and all other Radware product and service names are registered trademarks or trademarks of Radware in the U.S. and other countries. All other trademarks and names are property of their respective owners. The Radware products and solutions mentioned in this press release are protected by trademarks, patents and pending patent applications. For more details please see: https://www.radware.com/LegalNotice/
Safe Harbor Statement
This press release may contain statements concerning Radware's future prospects that are "forward-looking statements" under the Private Securities Litigation Reform Act of 1995. Statements preceded by, followed by, or that otherwise include the words "believes", "expects", "anticipates", "intends", "estimates", "plans", and similar expressions or future or conditional verbs such as "will", "should", "would", "may" and "could" are generally forward-looking in nature and not historical facts. For example, we cannot Predict future testing results. Because such statements deal with future events, they are subject to various risks and uncertainties and actual results, expressed or implied by such forward-looking statements, could differ materially from Radware's current forecasts and estimates. Factors that could cause or contribute to such differences include, but are not limited to: the impact of global economic conditions and volatility of the market for our products; changes in the competitive landscape; inability to realize our investment objectives; timely availability and customer acceptance of our new and existing products; risks and uncertainties relating to acquisitions; the impact of economic and political uncertainties and weaknesses in various regions of the world, including the commencement or escalation of hostilities or acts of terrorism; Competition in the market for Application Delivery and Network Security solutions and our industry in general is intense; and other factors and risks on which we may have little or no control. This list is intended to identify only certain of the principal factors that could cause actual results to differ. For a more detailed description of the risks and uncertainties affecting Radware, reference is made to Radware's Annual Report on Form 20-F which is on file with the Securities and Exchange Commission (SEC) and the other risk factors discussed from time to time by Radware in reports filed with, or furnished to, the SEC. Forward-looking statements speak only as of the date on which they are made and, except as required by applicable law, Radware undertakes no commitment to revise or update any forward-looking statement in order to reflect events or circumstances after the date any such statement is made. Radware's public filings are available from the SEC's website at www.sec.gov or may be obtained on Radware's website at www.radware.com.