Despite an in-house bot management solution and web application firewall, this leading North American e-retailer was suffering from bot attacks, which were creating revenue loss from account takeovers and carding attacks.
This e-retailer’s portal was attracting a growing amount of invalid bot traffic, resulting in skewed traffic analytics that affected user conversion rates, sales funnel optimization and key performance indicator (KPI) tracking. It deployed a bot management solution to solve the problem.
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